Molto, molto interessante Socialnomics, il volume sul social media marketing oggi uscito con una nuova edizione aggiornata. Efficace la metafora su pastore, pecore e pascolo, per convincere le aziende ad investire sul social web. Che ne pensi?
A shepherd (company) is watching over his flock of sheep (customers/users). A fence breaks, and the sheep suddenly have access to play in a new pasture (social networks). More than a few wander into this new pasture as it has a lot to offer.
The shepherd (company) is uncertain about what to do and decides not to go into this new pasture to find his sheep. What’s most likely to occur? The sheep may be eaten by a wolf (competition), or they may get lost (customer frustrated that they can’t find what they’re looking for). There is no doubt that if the shepherd herds the sheep into a flock that the wolf (competition) has a better idea of where the sheep are.
However, in a flock, the sheep are less vulnerable, because the wolf is less likely to attack. Also, if an attack were to occur, the shepherd will be well aware of what occurred and can better prevent it in the future. Even if you decide not to herd your sheep, you should be in the new pasture helping to guide your sheep away from dangerous cliffs and waterfalls.
The moral of this tale? Don’t be a blind shepherd when it comes to social networks.
da Pandemia
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